EN
CNIn February 2017, the focus of the company’s development strategy was shifted. Based on its own production and processing plant, it went to the market and launched its terminal!
Nantong Sanyo Elevator has a stable and comfortable product with a certain share in the field of high quality residential passenger elevators. It has gained praise and reputation from users at home and abroad, and has formed a wide range of good influence. Nowadays, “Nantong Sanyo” has been renamed “Kashida” for better brand operation.
Careston core values:
Security-oriented, wisdom-based, experience-based
Careston brand positioning:
Human life elevator
The future trend reflects humane care; it can include attributes such as quality and safety, intelligent innovation, high-quality service, and good experience; it breaks through the icy property of traditional industrial products and gives customers a brand association with temperature.
Careston (CARESTON) gene:
Care: care, love;
Ston: The pronunciation is calm and there is a sense of trust;
It can also be interpreted as: CA-REST-ON, CA on behalf of careston company, REST is intended to sustenance, make … easy, ON, to bring the customer care is love, science and technology security, human nature.
After more than 30 years of development, the elevator industry has entered a rational era from a period of rapid growth, and the competitive environment is fierce. The brand awareness of elevators has become a recognition of “quality services and other guarantees.” Elevator brands are also well-known at the consumer level, so they help improve the real estate image in the sales process, matching the real estate grades and selling prices. As the elevator brand became a real estate endorsement, it was also valued by buyers.
Brand for the target customers: the brand is the product quality assurance, which essentially represents the product features, benefits and service commitments that the company delivers to consumers; consumers can use the brand to obtain corresponding services, such as maintenance, return, etc.; Helps consumers identify the source of the product and the manufacturer of the product so that it can more effectively select or purchase the product; helps consumers reduce/avoid purchasing risks and reduce learning costs; the brand will meet the spiritual needs of consumers.
For the brand: for the enterprise: brand equity is the company’s most important intangible asset. Excellent brand assets will become the company’s core competitiveness and bring significant benefits to the company.
Brand For consumers: A brand is a set of information associated with a particular company and product, and the brand is only present in the customer’s consciousness.
In the future, Jiashida plans to fully launch brand awareness, rely on the geographical advantages of Nantong architecture, use profit for brand influence, and strengthen brand promotion; use the flexibility of sales policies to learn from the same echelon development model; look for quality agents. Business, to quickly increase market share.
The Kasda Elevator allows you to smile and open your arms to welcome a beautiful start.
